#why li em {
    color: #0080AA;
    font-style: normal;
    font-weight: 600;
}

#why h2 em {
    font-weight: 600;
    font-style: normal;
}

#how .jumbotron ol li.final::before {
    content: '✓';
    font-size: 100%;
    font-weight: 600;
    color: #0080AA;
    margin-right: .3em;
}

#how .jumbotron ol li.final {
    list-style-type: none;
    position: relative;
    left: -1em;
}